Vita Moderna was one of our greatest achievements in terms of design and content. It was one-of-a-kind client which we won in a single shot. If we ever had an opportunity to personify “Bull’s Eye”, this would be it. When we designed the brochure for their brand, it was approved in one go.
The task at hand for Saket Communications was to first understand the client. Unlike other design consultancies, Vita Moderna had the competitive edge in its own unique style. They offered end-to-end space design consultations from planning to execution. Portraying their services in a creative way was the toughest challenge.
After a series of brainstorming sessions, we had hit the lowest part of rock-bottom. That’s when it struck to us; IF... we were able to get out of it, how would we do it? Though we were stuck, IF was the random word that roped us out of the abysmal creative block. IF - was our core concept which invoked plethora of possible ideas. IF became our saviour and helped us conjure up creative ways to showcase the distinctive world of Vita Moderna. Finally, Saket Communications delivered yet another Magnum Opus which added a glorious feather in their Thinking Caps.
